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Direct Mail Advertising – New Article

Posted: August 16th, 2007 | Author: Brandon | Filed under: Postcard Marketing, direct mail marketing | Tags: , | No Comments » We have posted a new article that explains some of the best practices of direct mail advertising.In the context of this new article, "best practices" refers to certain tried-and-true techniques that will help you get the most out of your direct mail advertising campaign (i.e., better response rates).Article excerpt:Once you have experimented, tested and tracked your direct mail advertising

Personalized URL Marketing, PURLs Statistics

Posted: August 14th, 2007 | Author: Digg RSS Search for personalized url marketing | Filed under: PURLS | Tags: , | No Comments » For your information: Random quotes and statistics about Personalized URL (PURLs), microsites, and VIP landing pages. Forty-Three Percent of Consumers Prefer to Respond Online According to the Direct Marketing Association (DMA) 43% of consumers prefer to respond to an advertisement online. 30 Percent Returns are Possible According to the ar

Modern Challenges to Postcard Marketing

Posted: August 6th, 2007 | Author: Brandon | Filed under: Postcard Marketing | Tags: , | No Comments »