Direct marketers look to the future of cross media with pURL

Posted: September 29th, 2008 | Author: Digg RSS Search for personalized url marketing | Filed under: PURLS | Tags: personalized url marketing, PURLS | No Comments » Personalized URLs (pURLs)—This term is often heard in the print industry today. It is the topic of articles, marketers ask about them, and just about everyone now wants to offer them. The past six months are witness to an explosion of activity for those involved with this technology, driven by a sudden surge in demand from the direct marketing comm

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