Posted: February 24th, 2009 | Author: roy.a.betts@usps.gov | Filed under: USPS | Tags: us mail, usps news | No Comments »
WASHINGTON — A noted author, a philanthropist and a racehorse champion are among the subjects featured on the Postal Service’s 2009 price-change stamps. In addition, a new Forever personalized stamped envelope is being introduced.
Posted: February 16th, 2009 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
Web printing companies are not new. They've been around for at least a decade. But the concept of web printing has exploded in popularity over the last couple of years, largely because of exciting new technologies and a rise in the number of web-to-print companies.But how does web printing work, and how can you use it to simplify your company's print program? These are the questions we will
Posted: February 10th, 2009 | Author: Brandon | Filed under: Postcard Marketing, direct mail marketing | Tags: postcard advertising, postcard marketing | No Comments »
Where do you get ideas for a direct mail marketing campaign? How do you go from a blank slate to a well-crafted marketing message for your postcards or letters? In this article, I'll offer a variety of direct mail marketing ideas you might consider, and I'll also explain the "secret" to creating the best idea of all.In fact, let's start with the best-case scenario. The most effective marketing
Posted: February 8th, 2009 | Author: Digg RSS Search for personalized url marketing | Filed under: PURLS | Tags: personalized url marketing, PURLS | No Comments »
Personalized landing pages can be added to direct mail and email to track response down to the individual respondent. You can even track responses from traditional tactics like radio, billboards and print ads using something called a generic URL, GURL for short. Both PURLs and GURLs are interactive too so you can learn from your customer at the sam
Posted: February 7th, 2009 | Author: Brandon | Filed under: Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
We've covered a lot of material on this website over the years, and much of it has revolved around postcard marketing success and how to achieve it. So in this article, I thought I would round up some helpful articles from years past in the form of a new article. So without further ado, here are nine steps to achieving postcard marketing success (with links to further reading).Step 1 — Identify
Posted: February 6th, 2009 | Author: Digg RSS Search for personalized url marketing | Filed under: PURLS | Tags: personalized url marketing, PURLS | No Comments »
Personal URLs are proven to increase direct mail response rates and also allow you to track your marketing efforts!
Posted: February 6th, 2009 | Author: Brandon | Filed under: Direct Marketing Basics, Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
Economic hardships have changed the direct marketing industry. Many companies who used to thrive in this sector simply could not survive the economic downturn, being forced to shut down instead. So we thought it was about time to make an updated list of direct marketing companies in the U.S. that are still open for business.The following list includes companies that provide general direct
Posted: February 6th, 2009 | Author: Brandon | Filed under: Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
Reader Question: Which postcard sizes are best to use for direct mail marketing campaigns? Are there any studies that show one being better than the other, like a standard size versus a jumbo postcard?The message and offer you create for your postcard campaign is far more important than the size. When most marketers conduct A/B testing to see what gets the best results, they usually test
Direct Mail on Twitter