Posted: April 6th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Coffee or tea mugs are loved by everyone. They come in varied range of designs, colours and shapes that fascinates all They not only look beautiful but are sturdy as well. Promotional mugs are extremely striking advertising tools and and are always well received by the recipients. They don’t cost much yet best at influencing [...]
Posted: April 5th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Direct-response advertising is designed to evoke an immediate response of some sort - a visit, call, or purchase. It provides specific, factual reasons why your company, product or service is superior to all the others. It builds the case for action, and it includes a specific “call to action” which the customer should take right [...]
Posted: April 4th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Trade shows put on by specific industry specialties is more than just a chance to make new customers. They are informative and enjoyable ways to keep up with the latest trends and products in that industry and a prime venue for making new product announcements. Many, such as the automotive industries New Model releases, are [...]
Posted: April 3rd, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
The primarily question that you have to ask yourself is “What is the actual aim of your corporate card?” The answer that immediately comes to your mind is to create a solid impression and to give contact information to your prospective customer. Both answers are truthful and suitable. But, the main and vital purpose of [...]
Posted: April 2nd, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Trade shows put on by specific industry specialties is more than just a chance to make new customers. They are informative and enjoyable ways to keep up with the latest trends and products in that industry and a prime venue for making new product announcements. Many, such as the automotive industries New Model releases, are [...]
Posted: April 1st, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Trade Show Exhibit Check List
Owning a company that caters to events and promotions, I have seen the worst of the worst case scenarios that can occur. Expect that things WILL go wrong as they will. I have prepared a check list that might help anyone with a future promotion or exhibit:
Make sure you have or [...]
Posted: March 31st, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
One of the greatest advertising tools at the disposal of pizza delivery and take-out restaurants is the printed menu included with every order. The next time the customer have an appetite for a fresh hot pizza, they can pick up the menu, call in their order, and provide instant repeat business. Unfortunately, too many times [...]
Posted: March 30th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
When one mentions the words trade show exhibit, most people think of a familiar large panel display along the back of a 10 foot by 10 foot space. However, exhibits come in a huge variety of shapes, sizes and materials. A little knowledge about each kind can help an exhibitor choose what will work best.
Small [...]
Posted: March 29th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
I was at a public speaking meeting the other morning. At these meetings everyone gives a 60-second elevator speech, and one lucky member of the group gets a full 10 minutes to promote their business.
Here’s how Dave, the proprietor of a decorating business, went about his presentation.
I’d already noticed Dave in a room full of [...]
Posted: March 28th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: direct mail tips, marketing tips | No Comments »
Many health care providers get a bad taste in their mouth when you mention direct mail marketing. They routinely flinch and think of response rates at or below 1%, rates dropping lower and lower.
There are many reasons why direct mail has such a bad reputation. Here are my three favorite.
Top Three Reasons Why Direct Mail [...]
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