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Editora s Notes : Back to School

Posted: September 3rd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

No matter how many years keep ticking by since my school days, the early weeks of September always bring back vivid memories of starting a new school year.


INFOCUS Marketing Expands Beyond List Rental Management with Done in…

Posted: September 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Once specializing solely in the rental management and marketing of membership, conference and subscriber lists for trade associations and publishers, INFOCUS Marketing is quickly building momentum with their newly integrated marketing services.


Aaa Ncnu Selects Epsilon for Data-Driven Multichannel Marketing Services

Posted: September 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

AAA Northern California Nevada and Utah has signed an agreement with Epsilon, a subsidiary of Alliance Data Systems Corp.


Stan Rapp Appointed 2011 International AME Awards(R) North America GrandJury(R) President

Posted: September 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The 2011 AME Awards for Advertising & Marketing Effectiveness, now in its 16th year of honoring "The World's Most Effective Advertising," announced the appointment of Stan Rapp, Chairman of Engauge, as AME North America GrandJury President.


NewPage Sweepstakes to Award $100,000 in Print Services

Posted: September 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Sept. 1, 2010 - Today, NewPage Corp. launched the "Paper Sells More Product" campaign, which will award one active catalog, magazine or retail company with $100,000 in print services to support the winner's efforts to sell more products.


R Group LLC Agencies Increase Efficiency with XRAE Underwriting Software

Posted: September 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

R Group LLC, a leading National Marketing Organization for brokerage general agencies, reported today that its agencies have experienced increased efficiencies from using Rolling Solutions LLC 's XRAE life insurance underwriting software .


Direct Mail Marketing List Provider BB Direct Chosen as Newest Buying …

Posted: September 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

With over 10,000 members, Printing Industries of America and its local affiliates have the power to negotiate price discounts from brands like Staples, FedEx, Xerox, and Adobe.


Nuts& Bolts – Case Study : IIN Makes Good Investment

Posted: September 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Challenge: Acquire subscribers. Solution: Test new direct mail creative and copy in a multichannel campaign.


Google’s ‘Priority Inbox’ to affect email marketing strategies

Posted: August 31st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.


Next

Posted: August 31st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Standard Bank, sponsor of the Young Direct Marketer category of the Assegai Awards 2010, has teamed up with the Direct Marketing Association South Africa to host a weekend student workshop from 10-12 September 2010 with South Africa's marketing gurus as part of an initiative to foster and mentor new direct marketing talent.