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Deal snapshot: Us PC Mall Buys Network Services Plus to Boost Service Portfolio

Posted: June 21st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

US PC Mall , a direct marketer of technology products, said it had bought Network Services Plus for an initial price of USD7.8m , to add to its managed services offering.


Keep Watch on TAXS, MFW, ENOC and V

Posted: June 21st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

TaxMasters, Inc. , the IRS tax relief company, is the first publicly traded tax representation firm in the United States.


CompuMail to Expand Its Business and…

Posted: June 21st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

CompuMail to Expand Its Business and Improve Customers' ROMI with Personalization and Dimensional Printing Capabilities of the KODAK NEXPRESS Digital Press A ROCHESTER, N.Y., June 21 - CompuMail plans to help its clients create sales and marketing communications materials that are more effective than ever with the help of its new KODAK NEXPRESS ...


KLRU Wins Award for Fundraising Campaign

Posted: June 21st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Last week, Betsy Gerdeman, Senior VP of Development and Shane Guiter, Director of Development, attended the New England Direct Marketing Association Annual Awards ceremony in Boston, MA where KLRU won the award for successful direct mail campaign in the non-profit fundraising category.


Coty taps Rapp for digital work

Posted: June 18th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands.


Kyp Takes an Equity Stake in Visible Computing

Posted: June 18th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The companies have previously worked closely, as Kyp has been as the exclusive licensee for VC's patented proprietary technology within the marketing arena.


IDM bestows lifetime awards to three industry figures

Posted: June 18th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The Institute of Direct Marketing has awarded lifetime memberships to three key figures in the direct and digital marketing industries.


Three Ways to Define Your Target Audience

Posted: June 17th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Here she shares three ways to do that. When nonprofit marketing and fundraising programs fail, organizations too frequently blame the tactics.


Jim Capanna Receives the Philadelphia Direct Marketing Association’s Lifetime Achievement Award

Posted: June 17th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The TOTAL Mailing System Inc.'s Jim Capanna, director of business development, was recognized by the PDMA with a Lifetime Achievement Award.


Postcard Profits

Posted: June 17th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Planning to cash in on the postcard profits wave on the Internet? Make your decision by reading the following article which explains the business idea behind postcard marketing and presents reviews of people who are already registered with such programs.