The Direct Marketing Educational Foundation added four veteran marketers to its board of trustees at a June 16 meeting in New York during the Direct Marketing Association's Digital Marketing Days conference.
Direct marketers have to become fluent in one-to-one communication for their brand to mean something to customers used to social media and online communications, said Christa Carone, chief marketing officer of Xerox Corp.
Small businesses are increasing their marketing return on investment through USADATA's free consultative support.
A new coalition aimed at increasing the use of CDs, DVDs and other optical media in direct mail was formed this month.
Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too.
Wilmington, DE - " June 15, 2010 - " Associates International, Inc. - " formerly Associates Graphic Services - " a leading integrated marketing services provider, announced that it and two clients have won a record number of honors at the Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence Event held ...
The updated report shows effective paid search campaigns usually lead to a multi-step sales process.
The head of global marketing at VirtuOz, a company that provides virtual chat agents for the websites of companies like eBay, Michelin and Vodafone, speaks with DMNews senior editor Rose Gordon about automation and leveraging online data.
Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners.
Jun 14, 2010 A A NEW YORK, June 14, 2010 - XMPie is celebrating! Ipex 2010 - this year's largest event for print, publishing and media - was a huge success, with tremendous stand traffic, significant interest in the company's uPrint Mobile technology among other unique applications, and awards for both the company and its customers.
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