G. Steven Dapper was named chairman of the Direct Marketing Association last month, succeeding Eugene R. Raitt, who resigned in April.
From Email to Facebook to Twitter, it has never been more important for marketers to establish direct relationships with consumers.
Entering its 24th year, Ernst & Young announces Joy Gendusa of PostcardMania as a finalist for the prestigious Entrepreneur of the Year business award.
Direct marketers will be fined $2200 from August if they send faxes or call emergency numbers listed on the national Do Not Call Register.
Black-and-white photographs of missing children have been a weekly fixture in American mailboxes for 25 years, but few consumers know that the public service is courtesy of Livonia-based direct marketing firm Valassis Communications Inc.
A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals.
From Email to Facebook to Twitter, it has never been more important for marketers to establish direct relationships with consumers.
Healthy Directions has selected Dovetail to develop, host, maintain and provide access for their next generation direct marketing database.
The PDMA presented this year's Direct Marketer of the Year award to Lisa Formica, President of fmi direct, inc.
In today's challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse.
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