Chicago, USA: Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that direct mail is on the rise in the United States.
Mastercard is to execute direct marketing campaigns to its cardholders on behalf of retailers as the payment services firm looks to expand its business in the UK.
Lufthansa, the German airline, has appointed Wunderman to handle its UK direct marketing account.
By Donna M. Airoldi Hallmark Cards, Inc., recently consolidated its four business-to-business units into one new company - Hallmark Business Connections.com - in order to better help businesses strengthen their relationships with employees and customers.
PennySaverUSA.com Readers Can Place a Free Greeting for Dads & Grads in the California PennySaver using Twitter.
While the recent recession has hurt many charities, forcing program cuts and reallocation of resources, others seem to be bucking the trend.
If not run properly, taking advantage of the current technologies and knowledge, a direct mail program can lose serious money, especially in this economy.
The direct mail test is making a comeback in 2010. After the May DirectMarketingIQ webinar, Direct Mail Testing in 2010 - Copy, Offer, Lists, Formats, Personalization and More , two prominent direct marketers - Grant Johnson , founder and president of Johnson Direct in Milwaukee, and Steve Cuno , founder and chairman of RESPONSE Agency in Salt Lake ...
In our largely self-regulated direct marketing industry, e-mail marketers in both B2B and B2C sectors are well advised to follow the spirit of the law, not just the letter.
Base Salary: Over $110k Paladin Dallas, Texas 75254 Director - Marketing Analytics JOB RESPONSIBILITIES: - Summary: Manages client deliverables by leading a team of Consultants and Analysts in the delivery of campaign findings and analytic insights/recommendations. Enables continuous measurable improvement of multiple media campaigns through the ...
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