Welcome to Direct Mail California, your online guide to direct mail marketing news, tips, resources, articles and more!


Direct Mail Quote

Move.com Creates Automated Lead Generation Tool for Real Estate Agents

Posted: April 4th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

PODia TMs Digital Print Case Study Collection The collection contains more than 350 successful digital printing case studies from around the world, covering over 12 market segments and dozens of different business applications.


IWCO Direct Acquires Transcontinental Direct U.S. Operations

Posted: April 3rd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

IWCO Direct, a leading, U.S.-based privately held provider of direct marketing solutions, announced it has successfully completed the acquisition of U.S. operations from Transcontinental Direct, a high-volume direct mail organization with facilities across the United States.


Standard & Poora s Raises Affinity Credit Ratings

Posted: April 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Standard & Poor's Ratings Services today raised its ratings onA Ventura, Calif.-based direct marketing company Affinity Group Holding Inc.A and its operating subsidiary, Affinity Group Inc.


What Online Marketers Can Learn from the Postal Service

Posted: April 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

As someone who cut his teeth on direct mail, and built a direct marketing agency around it, I get just a little emotional when I see whata TMs happening to the U.S. Postal Service.


E-Mail Named Tops for ‘Targeting’

Posted: April 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year.


Edmunds Direct Mail, Prism Color merge

Posted: April 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Edmunds Direct Mail and Prism Color will merge into a new full-service direct marketing company to be called Edmunds Communications Group.


Houston marketing agencies make big hires

Posted: March 31st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Several Houston agencies have secured some big-name talent to help keep their companies moving and grooving.


Com-Pak Services to Acquire Assets of MarketPoint Direct

Posted: March 30th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

March 29th 2010 - Com-Pak Services, Inc. has announced that it has acquired the critical assets and personnel of MarketPoint Direct to create a more powerful direct marketing solutions company.


Direct mail: It’s all about choices

Posted: March 30th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

You've got a direct-mail campaign brewing. You know what you want to say and to whom you're speaking.


Acxiom Opens a Global Service Center in China

Posted: March 29th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Acxiom Corporation officially opened its China Global Service Center in Nantong on March 26, 2010.