Dave Brinkley works on a vehicle. As people keep cars longer, the lure of extended warranties grows.
Western Sierra Acceptance Corp., a consumer lender based in Northern California that specializes in automotive financing, has entered a new business relationship with Experian Automotive to provide credit prescreen services to auto dealers, helping them more easily and effectively market to and finance consumers.
Although it would have been better to prevent the "expiring warranty" scam from trashing the reputation of the vehicle service contract industry, efforts are now under way to repair the damage by making direct marketers adhere to a code of conduct.
Direct Group, a fully integrated direct marketing services provider, has announced a reciprocal agreement with Sweden-based European data specialist, PAR AB.
BrandMuscle Inc., a leading provider of technology-enabled marketing solutions, announced today that it has launched new functionality for BrandBuilder , the company's proprietary online ad builder.
The Director develops and implements field marketing plans and programs supporting both the field sales organization as well as inbound phone sales organization.
The Seattle City Council is considering urging the state legislature to establish a "do not mail" registry for junk mail, similar to the national "do not call" registry.
The importance of self-regulation of Internet advertising and maintaining the health of direct mail via the U.S. postal system were two major themes stressed by John A. Greco, president of the Direct Marketing Association, during his opening keynote address at the association's annual conference and exhibition last month in San Diego.
Harland Clarke Corp. has announced two recent acquisitions that will immediately broaden its portfolio of direct and digital marketing services.
By Jim Boring Managing the Direct Marketing Supply Chain Jim Boring Once upon a time, a direct marketer would come up with an offer for a particular market segment, work with a list provider to focus on likely recipients, have its advertising agency develop a package for the offer, send the package off to its printer, and then mail it.
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