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Is a Disc Better Than a Link?

Posted: July 14th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The goal is to be able to integrate a disc so that it keeps the end-user in the direct mail channel and doesn't release them into the wild of the Internet.


Popular Veterinary Pharmacy Receives Vet-VIPPS Certification

Posted: July 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

SmartPak, the nationa s largest direct marketer of equestrian products, was recently awarded the Veterinary Verified Internet Pharmacy Practice Sites certification from the National Association of Boards of Pharmacy .


DMA Atlanta Luncheon | Thu, July 15th, 11:30 AM -1:30 PM: 8 Digital…

Posted: July 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

In this session, Jeff will discuss the next evolution of marketing - 1to1to Everyone - and the digital trends that are making this possible.


Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Posted: July 12th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.


Specialty Print Communications Installing a Dozen Kodak Prosper Inkjet Systems

Posted: July 12th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

July 12, 2010 - Chicago area direct marketing specialists Specialty Print Communications continues to expand and enhance its direct mail print capabilities with the purchase of a dozen 4-1/4" Kodak Prosper S10 inkjet heads.


Wunderman turns 90, virtually real, ad jackpot

Posted: July 12th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

LESTER WUNDERMAN, RENOWNED AS THE 'FATHER OF DIRECT MAR- keting,' founder and chairman emeritus of ad agency Wunderman, celebrated his 90th birthday on June 21.


Musician’s Friend Awarded for Excellent Customer Service

Posted: July 11th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The world's largest direct marketer of music gear, Musician's Friend, achieved an excellent rating and STELLA approval seal for its excellent customer service performance.


Marketing Director

Posted: July 10th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Overture Center for the Arts opened 6 years ago. Since then we have established ourselves as south central Wisconsin's premier performing arts venue, with a mission to engage the community in the arts.


MindFireInc Joins InterACT! Conference as Silver Sponsor

Posted: July 9th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

July 09, 2010 InfoTrends and North American Publishing Company , organizers of the InterACT! Conference, announced today that MindFireInc, an industry-leading provider of cross-media marketing software and solutions, has signed as a silver sponsor.


Unica Concludes Successful Ninth Annual Marketing Innovation Summit

Posted: July 8th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Unica Corporation , the recognized leader in marketing software solutions, has announced that Boots UK, the UK's leading pharmacy- led health and beauty retailer, was selected as the winner of this year's Marketing Success Award at its recently concluded Marketing Innovation Summit .