The Home Shopping Network has partnered with Sony Pictures to launch an integrated campaign for the upcoming film 'Eat Pray Love,' based on the bestselling book.
Franchise Services, Inc. is pleased to announce that their printing industry brands, PIP and Sir Speedy, have been recognized by the Direct Marketing Association as Finalists in the International ECHO Award Competition, recognized by many to be the most coveted awards in direct marketing.
Jul 08, 2010 - R. R. Donnelley & Sons Co. announced today the installation of its proprietary ProteusJet 1,200 dpi color variable digital unit inline with an offset web press for direct response applications.
There's a reason people call it junk mail -- as much as 99% of direct-mail ads are ignored, or cursed at, before being tossed into the trash.
Vistaprint was recently on the Boston Business Journal's Best Places to Work list.
In his recently released book, " The Secrets of Emotional, HOT-Button Copywriting " - published by DirectMarketingIQ , the research division of the Target Marketing Group - direct marketing consultant Denny Hatch shows that, in order to change a prospect's behavior, it's imperative to use one of the seven key copy drivers identified by two of the ...
The Direct Marketing Association has named Rance Crain, president of Crain Communications Inc., and Howard Draft, chairman of direct agency Draftfcb, to the organization's hall of fame.
In June, DirectMarketingIQ hosted the webinar " Words that Get Opens - for Envelopes and Emails ," featuring the magnetic and renowned copywriter Herschell Gordon Lewis.
While the economy wrecked more than a few direct mail campaigns, it also likely improved many others simply because the environment became "sink or swim." That is especially true in the B-to-B space, in which prospective businesses are choosier than ever and will quickly turn off and dump mail that does not impress them.
For the second time in nine months, the Winston-Salem Journal has hired a veteran advertising executive and publisher with former company ties for its top sales position.
Direct Mail on Twitter