Welcome to Direct Mail California, your online guide to direct mail marketing news, tips, resources, articles and more!


Direct Mail Quote

Direct mail still has largest share of marketing budgets – Business Strata – Business News

Posted: July 20th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Direct mail still has largest share of marketing budgets
Business Strata - Business News
Direct mail has a larger share of direct marketing budgets than any other media, a new study has found. Research by the US Direct Marketing Association ...
Consumers keen on email updatesBusiness Strata - Business News
DMA Releases Digital Marketing Practices and Trends ReportInsurance News Net (press release)

all 4 news articles »

Neopost Franking Machines Makes Direct Mail Easy – Earthtimes

Posted: July 20th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Earthtimes
Neopost Franking Machines Makes Direct Mail Easy
Earthtimes
Whether you want to prompt existing customers to increase your revenue or to find new customers, direct mail is a proven tool. Using a franking machine is ...

and more »

DMA Releases Digital Marketing Practices and Trends Report – Insurance News Net (press release)

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

DMA Releases Digital Marketing Practices and Trends Report
Insurance News Net (press release)
-Direct mail still represents 17 percent of the overall marketing budget, which is larger than the share held by any other media. ...

and more »

Accurate mailing lists allow businesses to reach qualified targets – Overnight Prints

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Accurate mailing lists allow businesses to reach qualified targets
Overnight Prints
By serving the best offer to the appropriate targets, companies are able to considerably boost the response rates of their direct mail initiatives. ...

Charter Backers Flex Political Muscles – Wall Street Journal

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Charter Backers Flex Political Muscles
Wall Street Journal
"That was a wake-up call to a lot of people," said Mr. Williams, whose advocacy network spent several million dollars on TV and direct-mail. ...

and more »

Creative content is best for direct mailers – Experian QAS

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Creative content is best for direct mailers
Experian QAS
US marketers who utilize direct mail as a means of communicating with customers may be interested to learn that creative content can help to maximize ...

Palin helped Handel leap to GOP lead, poll suggests – Atlanta Journal Constitution (blog)

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Palin helped Handel leap to GOP lead, poll suggests
Atlanta Journal Constitution (blog)
Also, using the term “good old boys” in her direct mail pieces to slam her opponents smacks of anti-male sentiment. In short, she must be an empty suit ...

and more »

Consumers keen on email updates – Business Strata – Business News

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

Consumers keen on email updates
Business Strata - Business News
Direct mail marketers must seek to promote the channel's "unique selling points" if they are to compete with new digital platforms, it has been claimed. ...

QuantumDigital, Inc. Announces Webinar, ‘Triggers, Events and Marketing … – PR Web (press release)

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

QuantumDigital, Inc. Announces Webinar, 'Triggers, Events and Marketing ...
PR Web (press release)
QuantumDigital, Inc, the complete online service provider of digital print, direct marketing, direct mail and multi-channel marketing, today announced its ...

and more »

InnerWorkings and Rent-A-Center Announce Multi-Year Print Management Agreement – MarketWatch (press release)

Posted: July 19th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: , | No Comments »

InnerWorkings and Rent-A-Center Announce Multi-Year Print Management Agreement
MarketWatch (press release)
Under the agreement InnerWorkings will provide outsourced print procurement and print management services for Rent-A-Center (RAC) including direct mail, ...

and more »
« Older Entries
Newer Entries »