The US Air Force Reserve Command plans to issue an RFP in August to find a general advertising agency for recruiting initiatives.
Discretionary dollars. Which consumers have them, and which do not? Which consumers have them but are not spending, and which consumers are spending them? These are the critical questions direct marketers across all verticals must answer, especially those in travel and entertainment, education, and nonprofit.
Lester Wunderman, chairman emeritus and founder of the agency that bears his name, talks with DMNews about how the term "direct marketing" no longer explains the industry more than 40 years after he coined the term.
Sterizon LLC, a leading provider of wireless data collection solutions for direct marketing, is pleased to welcome GetResponse to the Sterizon Value Added Reseller Program.
Grey Vancouver picked up a Gold Lion on Monday for a quirky direct marketing piece promoting the sound engineering firm GGRP, a record player made of cardboard.
CompuMail plans to help its clients create sales and marketing communications materials that are more effective than ever with the help of its new KODAK NEXPRESS 2500 Digital Production Color Press.
Matt Murphy is the founder and executive director of Fusion92, a full-service digital marketing agency.
Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities.
Lester Wunderman, advertising legend, responsible for many marketing innovations, has spent over half a century in the industry.
DMNews is pleased to introduce Marketer of the Month , a unique webcast series in which Editor-in-Chief Carol Krol discusses important direct marketing issues with industry experts.
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