Saudi Arabia: 10 minutes ago Acxiom Corp, a US-based interactive marketing services and infrastructure management firm, has acquired Saudi Arabia-based Direct Marketing Services and its UAE branch.
Marketing consultant Acxiom Corp. said Wednesday it has agreed to buy DMS, a move aimed at expanding into the Middle East and North Africa.
There are case studies abound of how big brands such as Zappos, Jet Blue, Comcast, etc.
Small business owners may be next to see a rise in credit card direct marketing as the card industry shows yet another sign of recovery.
Acxiom Corp. of Little Rock announced Wednesday that it had entered into agreement to acquire DMS in Saudi Arabia and the United Arab Emirates.
The quest to find the most outstanding new talent in direct marketing in the UK has begun with the launch of this year's DMA Young Spark Award.
Marketers may want to fine-tune their advertising to target "jockettes" and "young metrosexuals." These are the two largest teen segments, according to a new behavioral segmentation report by Euro RSCG.
By Stephanie Oehlert Done correctly, direct mail is a strong component of an advertiser's media mix.
The marketing focus for the event is primarily on the first wave of businesses and consumers needed to register for use beginning October 2nd.
Free Direct Marketing Quote Service Now Available - " Save Up to 50% 2009-09-19 11:57:07 - Businesses can now search, interact and request quotes from Direct Marketing vendors with the launch of a new free business matchmaking service by InsideUp.
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