Posted: July 14th, 2009 | Author: Postal Systems Direct Mail Marketing | Filed under: Direct Mail | Tags: California Direct Mail, DirectMail Marketing, USPS | No Comments »
My experience with postcards indicates they are the best used as a second, third or even fourth hit. The one big advantage of the postcard is you don’t have to worry whether the envelope will be opened, which is always the case with a letter.
Nevertheless, a letter gives you the opportunity to tell a longer [...]
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