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Postal Woes: Get Ready For Delivery Cutbacks – MediaPost Publications

Posted: March 12th, 2010 | Author: DirectMail - Google News | Filed under: Direct Mail | Tags: Direct Mail, mail news | No Comments »

Postal Woes: Get Ready For Delivery Cutbacks
MediaPost Publications
"This may accelerate the decline of direct mail," Henderson says, "as companies continue to find alternative ways to sell products. ...
New scheme to reduce direct mail wasteInstitute of Direct Marketing (press release) (subscription)
DIRECT MARKETING NEWS: BSI launch scheme to help save the DM industryB2B Marketing Online

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Average dealership still spending more on newspaper ads than internet marketing ($5,500/mo) + even $2,500/mo in direct mail. Wow!
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