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What “Direct-Response Advertising” is and How it Can Work For You

Posted: April 5th, 2010 | Author: Postal Systems Direct Mail Marketing | Filed under: Marketing Tips | Tags: , | No Comments » Direct-response advertising is designed to evoke an immediate response of some sort - a visit, call, or purchase. It provides specific, factual reasons why your company, product or service is superior to all the others. It builds the case for action, and it includes a specific “call to action” which the customer should take right [...]

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