Posted: July 12th, 2009 | Author: Direct Mail News | Filed under: Direct Mail | Tags: California Direct Mail, DirectMail Marketing, USPS | No Comments »
Vacation.com announced that it is enhancing its Engagement direct marketing program with the strategic use of digital variable printing, a new technique to customize direct mailers by realistically blending the recipient's name into the artwork, such as spelling "Cindy" in the sand to promote a Jamaican beach getaway.
Posted: July 12th, 2009 | Author: Postal Systems Direct Mail Marketing | Filed under: Direct Mail | Tags: California Direct Mail, DirectMail Marketing, USPS | No Comments »
Planning to take your exhibition stand overseas? If so, you’ll need to know what you’re getting into. International trade shows can be a huge investment in money and time-but they can also provide a worthwhile payoff. Here are a few tips to ensure you get the most benefit possible from your international exhibit.
Pick the right [...]
Posted: July 11th, 2009 | Author: Postal Systems Direct Mail Marketing | Filed under: Direct Mail | Tags: California Direct Mail, DirectMail Marketing, USPS | No Comments »
If you’re planning your first exhibition appearance, it’s never a good idea to jump in without some careful research first. Unless you have an unlimited budget and plenty of time to experiment with exhibits, there are a few things you’ll need to do before deciding which show to attend-and whether it’s the right time for [...]
