The Total Mailing System Inc.'s Jim Capanna, director of business development, was recognized by the PDMA with a Lifetime Achievement Award.
" Air2Web and Acxiom Corporation have announced a partnership to develop and deliver mobile messaging solutions that enable large B2C companies to manage customer lifecycles in the mobile channel.
The sales generated in Direct Marketing Division in North America was 17% ahead of last year and 21% ahead in US dollars terms.
Challenge: Grow membership. Solution: Optimize direct mail through predictive modeling.
The Royal Mail is launching an online tool to help direct marketers improve the targeting of their unaddressed mail campaigns.
When you have a small business, you know that one of the most important aspects of your business plan is advertising.
Global ad spending will increase 3.5% this year to $451 billion and 4.5% in 2011 to $471 billion, according to a forecast from media investment firm GroupM.
In his presentation, entitled 'The Future Of The Postal Service: a Postal Policy Forum, ' Cerasale testified that "the expected five-percent postage increase that the Postal Service will be seeking due to 'extraordinary or exceptional circumstances' will reduce the value of advertising mail to marketers.' The full text of Cerasale's presentation ...
Eckert Seamans Cherin & Mellott's Michael D. Ecker on Social Networking Site Privacy Concerns for Direct Marketers June 23, 2010 By Heather Fletcher multipage Some direct marketers that are concerned about their social media presences in light of consumers' heightened privacy concerns might be sweating more than Facebook CEO Mark Zuckerberg did ...
For the first time in two years, more direct marketers and service providers reported increased quarterly profits, according to the Direct Marketing Association's Quarterly Business Review.
Direct Mail on Twitter