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Alliance Data’s Epsilon Completes Acquisition of Equifax’s Direct Marketing Services Division

Posted: July 4th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Alliance Data Systems Corporation , a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has completed its previously announced acquisition of the Direct Marketing Services division of Equifax, Inc.


Collective and AppNexus Bring Sophisticated Audience Targeting and Brand Safety to Real-Time Display

Posted: July 3rd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

AppNexus, the real-time advertising platform tapped by many of the leading ad networks, and Collective, a leading media and technology solutions company for display advertising, today announced that they are working together to expand real-time advertising opportunities on the Web for Collective's brand advertisers and agencies.


Valpak Returns to Quebec; Further Expansion Planned Across Canada

Posted: July 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

VALPAK DIRECT MARKETING SYSTEMS, INC. Contact: Roy Brown Phone: 514-713-2901 Email: roy_brown@valpak.com Web site: www.valpak.com/franchising For Immediate Release July 2, 2010 Media Contact: Sanderson & Associates, Ltd.


Colitag Approved for the Determination of E.Coli Testing Under the Ground Water Rule

Posted: July 2nd, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Colitag's revolutionary 16 a ' 48 hour Water Test Proved Effective Using the Alternative Test Procedure and is approved for the Determination of E.Coli Testing Under the Ground Water Rule July 1, 2010 - Santa Rosa, CA, CPI International a leading direct marketer, designer and manufacturer of innovative OEM and end-user solutions in analytical ...


State Of Colorado Gets Sued Over Internet Sales Tax Law

Posted: July 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The state said it'll help balance the budget, but direct marketers say a new online sales tax is just targeting them.


Caples entries now open

Posted: July 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

So it's that time again. The Awards dinner feels like it was just last week, but entries are open once again.


Direct marketers challenge Colo. online sales law

Posted: July 1st, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Direct marketers are challenging Colorado's new online sales tax law. The Direct Marketing Association says it filed a lawsuit Wednesday in federal court in Denver.


The IMPIKA iPrint solution selected by…

Posted: June 30th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The IMPIKA iPrint solution selected by Docapost DPS for Yves Rocher direct marketing Docapost DPS will install an IMPIKA industrial inkjet printer to meet the exacting, direct marketing requirements of Yves Rocher.


Would you eat stale bread?

Posted: June 30th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Data recency is an essential requirement for any direct mailing campaign and marketers should optimise mailing efficiency by making sure their data is also accurate and reliable.


8 Best Practices for Collecting Data from Social Networks

Posted: June 30th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Stick it in a histogram or plop it in a pie chart, data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions.