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Buy Our Hype

Posted: May 15th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Sushma Desai, 35, had been battling acne since her teenage years. A decade of doctors' visits and multiple therapies brought only temporary relief.


Creating better value in mailers

Posted: May 14th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Despite indications that the economy may be improving, the turmoil of the past two years has left a lasting mark on consumers.


Make voice of the customer marketing more than just a slogan

Posted: May 14th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

DirectConnect interviews Ernan Roman, president of Ernan Roman Direct Marketing, about the power of "voice of the customer marketing." DirectConnect : You have a book coming out in the fall called Voice of the Customer Marketing .


QuantumDigital Launches TriggerMarketingTM

Posted: May 14th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today announced the launch of TriggerMarketing TM : , the first automated, trigger based lead generation program to integrate with a PDA.


DMA Atlanta announces 2010 South Star Awards Finalists

Posted: May 14th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Awards will be presented at the DMA Atlanta, May 20th luncheon at Maggiano's Perimeter from 11:00- 1:30 p.m. WHAT: DMA Atlanta will announce the 2010 South Star Awards Finalists.


Direct Marketing Association Announces Partnership to Create Italian DMA

Posted: May 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The launch coincides with 4IT Group's DM Expo - Direct and Relationship Marketing , the first exhibition in Italy to address direct, personalized, and relationship marketing, taking place May 12-14 in Milan .


Pdma to Recognize Regional Direct Marketing Excellence and Direct…

Posted: May 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

The event will be held from 6:00 PM to 9:00 PM at the Farmhouse at People's Light & Theatre, 39 Conestoga Road, Malvern, PA.


Ink or Toner: Does It Really Matter?

Posted: May 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what youa re thinking: a oeWho dreams up these studies anyway?a Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ ...


QuantumDigital, Inc. Releases Whitepaper Covering the Latest Advances in Event-Triggered Marketing

Posted: May 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

Austin, Texas, May 13, 2010 -- QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, "New Adventures in Automated, Event-Triggered Marketing: Automating Local Lead Generation". The whitepaper was written to help marketers learn how ...


David Williams – President & CEO of Merkle

Posted: May 13th, 2010 | Author: Direct Mail News | Filed under: News | Tags: , | No Comments »

David Williams will discuss the importance of putting the customer at the center of your business strategy and developing customer "currencies" for true "Integrated Customer marketing" that maximizes the value of the customer portfolio.