Posted: March 24th, 2010 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
If you are looking for free business card printing online, and you can stand to have the name of the printer appear on the back of the cards, then you should check out VistaPrint's website. They were the first company to come up with the ideas of offering free business cards online, and they still do it to this day.I first stumbled across the long-running freebie when I worked for a digital
Posted: March 24th, 2010 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
So, your company needs new brochures and you've been put in charge of finding a printer to handle the job. What next? For many people who are not familiar with the world of commercial printing, this might seem like a daunting task. Pricing tables alone can cause a lot of confusion, if you don't know what you're looking at.But not to worry. In this blog post, I'll tell you what you need to know
Posted: March 24th, 2010 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
Calendars are one of the more complicated print jobs, which is why some printers offer it and others don't. Actually, it's not the printing itself that's complicated, but the post-printing work needed to deliver the finished product.With that being said, there are many first-rate companies that offer this kind of service. Better still, a lot of them allow you to place orders online through a
Posted: August 29th, 2009 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
Postcard templates can simplify the design process by giving your a pre-designed layout to work with. But if you're not careful, they can also limit your response rates. In this article, I'll offer some tips for using postcard templates the right way, without restricting your marketing message.What is a Template Anyway?Before we go any further, we should define what a postcard template is in the
Posted: April 1st, 2009 | Author: Brandon | Filed under: Direct mail companies, Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
People often write me and ask which direct mail printing companies I recommend, and why. But this is a hard question to answer across the board, because it depends on what kind of services you need.Generally speaking, direct mail companies offer a wide range of services. But the range of services will vary from one company to the next. For example, some specialize in postcards only while others
Posted: March 18th, 2009 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
I've always been struck by the offers for discount postcard printing that are plastered all over the Web. In some cases, the printer will explain what this means, by comparing their prices to those of leading competitors. In other cases, they'll use the word "discount" without backing it up.This is where it pays to be a smart shopper. You have to dig beyond the marketing pitch to find out if
Posted: March 6th, 2009 | Author: Brandon | Filed under: Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
If you've been learning about postcard marketing campaigns by reading the websites of postcard printers, you've probably been given some one-sided advice. For example, most of these companies will tell you the repetition is the key to success with any direct mail marketing campaign.But here's what you have to keep in mind. These companies make money based on the amount postcards your order, not
Posted: February 16th, 2009 | Author: Brandon | Filed under: Postcard Marketing, Postcard printing | Tags: postcard advertising, postcard marketing | No Comments »
Web printing companies are not new. They've been around for at least a decade. But the concept of web printing has exploded in popularity over the last couple of years, largely because of exciting new technologies and a rise in the number of web-to-print companies.But how does web printing work, and how can you use it to simplify your company's print program? These are the questions we will
Posted: February 10th, 2009 | Author: Brandon | Filed under: Postcard Marketing, direct mail marketing | Tags: postcard advertising, postcard marketing | No Comments »
Where do you get ideas for a direct mail marketing campaign? How do you go from a blank slate to a well-crafted marketing message for your postcards or letters? In this article, I'll offer a variety of direct mail marketing ideas you might consider, and I'll also explain the "secret" to creating the best idea of all.In fact, let's start with the best-case scenario. The most effective marketing
Posted: February 7th, 2009 | Author: Brandon | Filed under: Postcard Marketing | Tags: postcard advertising, postcard marketing | No Comments »
We've covered a lot of material on this website over the years, and much of it has revolved around postcard marketing success and how to achieve it. So in this article, I thought I would round up some helpful articles from years past in the form of a new article. So without further ado, here are nine steps to achieving postcard marketing success (with links to further reading).Step 1 — Identify
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